Michael Norton

There’s one common mistake we see organizations make time and time again that sabotages a sales kickoff event … and makes those good outcomes impossible. The big mistake that will sabotage your 2024 SKO – and indeed any SKO, no matter where or when it’s held – is not having senior leadership be present.

A famous selling rule set out half a century ago by David Sandler, the founder of our company, goes like this: Don’t spill your candy in the lobby.

Astonishing advances in information technology have made big headlines recently- are good salespeople now, or will they ever be, irrelevant?